Burger King

This proof of concept campaign adapts a single Burger King brand identity across three distinct cultural markets the United States, France, and Italy exploring how language, imagery, and tone shift to resonate with local audiences while preserving a unified visual language. Each advertisement uses a recognizable national landmark as its backdrop, pairing it with culturally tuned copy and color choices that reflect the expectations and sensibilities of each region.

Description:
A set of three localized print advertisements at 1920 × 1080 px, each adapted for a distinct regional market and cultural context.

Discipline:
Advertising Design, Typography, Cross-Cultural Communication