Focus Point

Camera Co.

The Focus Point campaign positions the brand around a single truth: cameras are tools, but photographs are human. Across three distinct executions a billboard, a billboard-format print ad, and a square social media post the campaign shifts in tone from aspirational to emotional, each piece designed for its medium while staying visually cohesive through bold white typography, dramatic photography, and a consistent brand mark.

Description:
A three-piece advertising campaign for Focus Point, a camera company, spanning billboard, social media, and print formats across distinct visual tones.

Discipline:
Advertising Design, Brand Identity, Typography, Photo Compositing