IKEA

Swedish Restaurant

This project is a multi-format advertising campaign developed for the IKEA Swedish Restaurant, designed to promote the brand's signature food offerings through a playful, tongue-in-cheek creative approach. The campaign leans into humor and wit to connect with a broad consumer audience, using IKEA's inherent personality to make everyday menu items feel memorable and shareable.

Description:
Campaign executions span an 8.5 × 11-inch poster, a billboard, and a 27 × 40-inch bus stop poster — each adapted to maximize visual impact across different environments.

Discipline:
Advertising, Publications, Typography